Posted: 7 months ago by Lynda Nmaram | Reading Time 2 min

Bad hires can have a negative impact for a lot of different reasons.

Employing the right kind of staff from top level management to security detail is very important to every business. The wrong employee could be the difference between losing a game changing client and building a business empire. Imagine working into an office you intend to invest in and you get a cold or unwelcoming response. This could be a game changer for any business. The perception of the whole company immediately changes for any potential investor. It skews ones decision from the get go. At the end of the day that business deal may not go through.

“ People feel more comfortable in a warm and receptive environment”.


Each person being hired brings something unique to the business and it is important to seek out those with the best qualities.

There is another side to this story. Imagine the business owner who has spent months trying to broker a deal, improving his cash flow and Financials, employing new staff to prepare them for the new opportunity, taking loans to beautify the office space all to impress the new investor and then “one hire” messes up your whole efforts. Yes! It takes just a BAD HIRE to bring everything you’ve worked for come crashing down.


While your focus is on your customers, do not neglect your employees as well.

Employee retention and satisfaction seems to be largely forgotten as everyone’s focus seems to fall on the customer. The major problem is that many don’t take into account their employees. No matter how great your customer service strategy is;

 “if you don’t have the right employees involved or if they are unhappy, their contribution towards customer happiness and loyalty is minimal”.


Carry out employee satisfaction survey regularly. This will go along way to help your business. Consider this as a fact -  (Econsultancy conducted their survey for Digital Marketing Trends 2018)

  • 86% of buyers are willing to pay more for a great customer experience

  • 73% of buyers point to customer experience as an important factor in purchasing decisions